Marketing God in the Megachurch

Last week, I noted that I'm reading James Twitchell's Shopping for God(New York: Simon and Schuster, 2007).  Twitchell describes himself as a "cold Christian," or better yet, an "apatheist" (p.33).  As a review, this book is Twitchell's comparison of megachurches to marketing strategies.  He calls megachurch pastors "pastorpreneurs" of "McChurch."  Here are a few more snippets. "...A case could …